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Sonalie Figueiras

Never in the history of the world have so many people become so dedicated to eating mostly plants. The global population is increasingly worried about the ethics of factory farmed meat and the effects of a meat-heavy diet on their health

A resounding message from the trade experts I talked to was that consumers perceive the food production system a ‘black box’ with a large amount of distrust to follow. The winner-brands of tomorrow are therefore the ones that use innovative ways to bring back transparency into their value chain

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